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Home arrow American Heritage arrow Collecting The Presidents

Collecting The Presidents

by Jeff Figler
HOFN.com Exclusive
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Hail to the Chief we have chosen for the nation,
Hail to the Chief!

Yes, that's the beginning of the song written by James Sanderson for the stage adaptation of Sir Walter Scott's poem The Lady of the Lake. In 1954 the Department of Defense officially designated the music as the entrance song of the President. The tune will soon be heard again when a new President of the United States is ushered in, whether it is John McCain or Barack Obama.

However, as the 2008 election draws near, collectors of political memorabilia are already in high gear. Political memorabilia are always popular, and items from any of the Presidential candidates are in demand. In fact, even items pertaining to also-rans can become treasures.

For a beginning political memorabilia collector, there is a tremendous amount of material to choose from, and you should select a certain President, campaign, or period to concentrate on.

The most popular form of political memorabilia are pins and buttons.
The most popular form of political memorabilia are pins and buttons.

Which President's memorabilia are the toughest to obtain, and the most desirable? Serious collectors know the answer is William Henry Harrison.

Harrison was the ninth president, but he served in office for only 30 days, starting on March 4, 1841. During his inaugural address, he chose not to wear a topcoat. His speech lasted well beyond two hours, and without wearing a topcoat, he is believed to have caught a cold in the frigid Washington weather that led to a fatal case of pneumonia. Harrison became the first President to die in office.

Only 14 pieces with Harrison's signature are known to exist. Most are in public offices or museums, but a few remain in the hands of private collectors. If you can get your hands on a William Henry Harrison Presidential piece, the chances are you will have trouble paying for it. Market value is well over $100,000 for such pieces and steadily climbing. Political collectors usually have to settle for a document or letter signed by Harrison when he was not yet the country's commander-in-chief. In case you are curious, James Garfield served the second shortest time as president, a grand total of six months in 1881, before his assassination.

Through the years, the most popular form of political memorabilia have been pins and buttons made from metal disks. There are other types of political items, such as coins, badges, ribbons, bumper stickers, sheet music, ceramic plates, watches, money clips, cards, and even puppets and dolls. However, pins and buttons are the most popular categories, as they are very lightweight, easy to display, colorful, and inexpensive.

Buttons were first used in the 1860 campaign by Lincoln and other Presidential candidates, but the method grew in popularity in the 1880s, with slogans or names printed on paper covered by a piece of celluloid.

Buttons were first used in the 1860 campaign by Lincoln and other Presidential candidates.
Buttons were first used in the 1860 campaign by Lincoln and other Presidential candidates.

The Whitehead and Hoag company of Newark, New Jersey produced many of the early ones, and some of those are worth several hundred dollars today. As buttons and pins have been quite plentiful, their value has to do more with their rarity and condition, rather than their visual appeal or the slogans.

Among presidential collectors, Lincoln, Truman and Kennedy buttons and pins are the most desirable, with prices ranging from $25 to several hundred dollars or more.

But if you want to go after the most valuable buttons, two buttons depicting losing candidates stand out as the most valuable, and not coincidentally, the toughest to obtain. The first one is a 1920 button for the Democratic ticket of James Cox and his running mate, Franklin Delano Roosevelt. The valuable button is the one that is seven-eighths inch in diameter, with the slogan "Americanize America." At the time Cox was governor of Ohio, and founded what would become today's Cox Enterprises media firm. FDR was the assistant secretary of the Navy. The Republicans Warren Harding and Calvin Coolidge, however, soundly beat Cox and Roosevelt. FDR would be heard form quite a bit later. The very scarce Cox-Roosevelt button is worth more than $100,000.

A second extremely valuable button is of the 1924 Democratic team of John Davis and William Jennings Bryan, which also sold for more than $100,000.

Surprisingly, buttons of candidates who drop out of the race are also popular. Take for example, Democrat George McGovern's choice for running mate in 1972, Senator Thomas Eagleton of Missouri. After press inquiries, Eagleton disclosed he had undergone electroshock therapy while being treated for depression. That news forced him off the ballot, but a McGovern-Eagleton button nevertheless is a valuable piece.



 
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